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Menu optimization
Data shows your Seekh Kebab outsells everything 3:1 but your Chapli Kebab barely moves. Time to rethink that menu section.
Every scan, every tap, every insight.
SnapTray tracks the complete customer journey — from what items they view to what they add, remove, and ultimately order. Know your best sellers, your dead weight, your rush hours, and your slowest tables.
What you can trackGet analytics with Professional →
Data that actually helps you make money
Most restaurant 'analytics' tools give you a total order count and call it a day. SnapTray tracks what matters: which items drive revenue, what time your rush starts, which tables order the most, and what items people add to cart but remove before ordering.
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Top-selling items — Ranked by revenue and by order frequency. Know which dishes carry your business and which ones aren't pulling their weight.
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Peak hour analysis — Hourly order volume so you can staff your kitchen and floor appropriately. Stop overstaffing slow afternoons and understaffing Friday nights.
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Table-wise heatmaps — Which tables order the most? Which have the longest sessions? Which generate the highest revenue per visit? Optimize your floor plan.
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Cart abandonment — See which items get added to cart but removed before ordering. High abandonment on a dish? Maybe the price is wrong or the description isn't convincing.
Behavioral insightsExplore pricing →
Understand the why, not just the what
SnapTray doesn't just tell you what was ordered — it tells you what almost was. Browse patterns, cart additions and removals, time spent on menu sections, popular item combinations — all of this feeds into insights that help you design a menu that sells more.
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Menu section engagement — See which menu categories get the most views. If everyone looks at desserts but nobody orders them, your pricing or descriptions need work.
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Popular combinations — Discover which items are frequently ordered together. Use this for combo deals or upselling suggestions.
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Daily/weekly/monthly trends — Track performance over time. Is that new dish gaining traction? Did removing an item affect average order value?
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Customer feedback scores — Premium plan includes per-dish feedback. See which items get praise and which get complaints — straight from the diner.
Use cases
Where this feature makes the difference
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Staffing decisions
Analytics show your rush is 7-9 PM on weekends. Staff up for those hours. Save on slow Tuesday afternoons.
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Pricing strategy
High cart abandonment on premium dishes? Maybe the price needs adjusting. Or maybe you need better descriptions and photos.
Related features
Works even better with these
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